I Love Mess
Why watching #cleantok is weirdly satisfying.
They want you to clean with them.
Theyre cleaning with steam, using elaborate whirring tools, and stirring up buckets of cleaning brews.
They are cleanfluencers, and they are legion.
So therapeutic, one fan commented on a recent Callaghanpost.
So satisfying, said another.
(On TikTok, the hashtag #cleantok has more than 97 billion views.)
(Eleven billion views and counting on that one, by the way.
One other differentiator, Lorenz says of traditional media versus influencer content, is the niche market.
you’ve got the option to serve so many more niches on the Internet at scale.
Previously, the barrier to producing media was very high and reaching an audience was difficult with these platforms.
Societal gender norms for housework werent very common in my house, Thomas says.
My dad would cook, and my mom would take out the trash.
Everyone did what needed to be done.
It has a calming effect.
A lot of cleaning content is very soothing, she says.
It plays into that ASMR-jot down appeal.
source: www.bustle.com
