Blake Brown has been more than a seven-year labor of love, says Blake Lively.

Bustle was invited to an exclusive press preview to hear about Blake Brown from Lively herself.

Below, find out everything you should probably know about Livelys new beauty venture, Blake Brown.

NEW YORK, NEW YORK - JULY 22: Blake Lively attends the world premiere of “Deadpool & Wolverine” at L…

My dad’s last name is Brown, and my dad took Lively from my mom, Lively explains.

But this was not even a little bit baked [before I started].

Blake Brown boasts eight different haircare products, including shampoos, masks, a styler, and a mousse.

Blake Lively holding beauty products with a contemplative expression against a tan background.

The people who do stick with this formula will see a difference in their hair.

I like smells that smell like home and food, she says.

If something makes me salivate, then I’m like, I want to be near that person.

Blake Brown products on a marble shelf against a tiled wall, featuring bottles and geometrically sha…

There’s a yumminess to it.

The goal was that it starts with your shampoo and your mask, she explains.

Since creating Blake Brown, Lively has been solely using her products.

Blake Lively adjusting a black leather jacket, viewed from behind focusing on an elegant bun hairsty…

Ill go between [the strengthening] shampoo and mask, and the nourishing set, she shares.

Since creating Blake Brown, Lively says shes been solely using her products.

Ill go between [the strengthening] shampoo and conditioner and [the nourishing] set, she shares.

Fundamental Strengthening Shampoo

It doesn’t have to be an exact science.

Her secret weapon, however, is something called a Pre-Shampoo Mask.

Its a treatment that happens overnight or 20 minutes, whatever time you have.

Fundamental Strengthening Mask

I never put any conditioner above my roots, she says.

I love going to Target.

It’s going to be cool and it’s going to be relevant.

Wild Nectar Santal Fundamental Nourishing Shampoo

Wild Nectar Santal Fundamental Nourishing Mask

All-In-Wonder Leave-In Potion

Blackcurrant Vanille Glam Mousse

Milky Sandalwood Rich Reset Pre-Shampoo Mask

Amber Vanille Dry Shampoo

source: www.bustle.com