Beauty
The beauty brands domination continues.
You might be surprised to learn that e.l.f.
And of of today, e.l.f.
has acquired another ingredient-focused brand to build on its beauty portfoilio: Naturium.
You might have also seen Naturium products stocked on Target shelves, the brands exclusive retail partner.
But its worth the investment: Naturium is expected to double e.l.f.
’s presence in skin care to approximately 18% of retail sales.
e.l.f.s primary goal is to keep clean beauty affordable and accessible, and Naturium isn’t any different.
In fact, these aligned purposes are what urged e.l.f.
to merge with Naturium.
“Naturium has built something special, says e.l.f.
’s CEO and Chairman, Tarang Amin.
With efficacious products at accessible price points and a community-first mindset, Naturium reminds me of where e.l.f.
was when I became CEO over nine years ago.”
source: www.bustle.com
