Extremely Online
It works like a charm.
Once you start toscroll on TikTok, it can feel impossible to stop and watch a video in full.
But if someone starts applying lip gloss while saying their piece, its a different story.
If theyre smearing something on, theres a good chance youll stop and watch their entire three-minute video.
Heres why it works.
What Is The Lip Gloss Tactic?
[The lip gloss tactic] is basically your hook without having to have a hook, Broome said.
Under Broomes video, one person commented, Absolutely been noticing this hook while another wrote, Its EVERYWHERE!
In the biz, thats whats known as a hook.
According to licensed psychologistDr.
According to Leno, though, hooks dont last forever, especially once they become too noticeable or popular.
Source:
Dr. Michele Leno, Ph.D., LP,licensed psychologist
source: www.bustle.com
