Streaming

A new Netflix doc covers the rapid rise and fall of his e-cigarette company.

While studying product design at Stanford University, Monsees and Adam Bowen began working on anelectronic cigarette called Ploom.

In 2007, they launched a company of the same, which they later rebranded as Pax Labs.

James Monsees of JUUL Labs Inc. testifies before the House Economic and Consumer Policy Subcommittee…

The purchase made Monsees, then the chief product officer, a billionaire.

Monseesdefended the companyin a congressional hearing in July 2019.

Weve certainly made missteps, Monsees testified.

Where Is James Monsees Today? The subject of ‘Big Vape: The Rise and Fall of Juul’ keeps a low profi…

I understand the criticism of some of our past actions, but we moved on very quickly.

Monseesresigned from Juulin March 2020.

A company spokesperson also confirmed to the outlet that Monsees was stepping down as an adviser and board member.

Juul nearly went bankrupt in 2022 and wasseeking $1 billionin funding in August 2023.

This article was originally published onOct.

source: www.bustle.com