How Refy Beauty's Founder, Jess Hunt, Built A Viral Makeup Brand
Beauty Plus, details on Refys latest launch. Hunt tells me via phone from her home in the UK that REFY took two years to develop. During the pandemic, people were suddenly home and willing to try new things. Of course, her own amassed following helped REFYs brand awareness. The brands latest launch offers yet another beauty solve. I happen to have pale lips, Hunt explains. Blush is having its moment, and Im obsessed with blush myself, says Hunt....