Meet The Fragrance Brand Resurrecting Extinct Florals
You Heard It Here First Future Societys scents are unlike anything youve smelled before. Smelling florals that no longer exist is a concept thats hard to wrap your head around. But, thanks to one just-launched beauty brand, its now a reality. Using biotechnology and DNA sequencing,Future Societyis bringing the aromas of extinct flowers to the fragrance world. We want to talk about nature in limitless ways, says Jasmina Aganovic, the brands founder and CEO....